The release of the Aamir Khan starrer TALAASH is around the corner and even though the month of March has begun, the question making rounds of the industry is – ‘Where is Aamir Khan?’.

Known for strategic marketing and promotion, there has been an uneasy silence on his front as far as his newest film is concerned. However as has been just revealed, it isn’t without any reason.

“Don’t worry, all is well,” quips a source, “There is a definite plan already in place. It is anyways going to be an event outing. He isn’t going to release this one just like any other film. Also, one must remember that this is a Farhan Akhtar-Ritesh Sidhwani co-production. The promotion is going to be smart yet effective.”

One really hopes that it happens sooner than later. After all there has been good enough buzz ever since the First Look of the film was revealed a few weeks back. While it has gained quite some visibility on the online forums, there has been calm before the storm, hence leading to speculations about the promotional kick-start.

Moreover the next stage of promotion seems like a while away. After all the film’s leading lady Kareena Kapoor is busy with AGENT VINOD and even Aamir may want to space out TALAASH promotion so that audience attention doesn’t get diverted with two Kareena starrers.

“That shouldn’t matter,” the source adds, “TALAASH has ample time to create buzz for itself. 100 crores is a given for this film, considering the fact that Aamir started it all with GHAJINI and 3 IDIOTS. Anything over that would be a huge bonus since Aamir never prices his films exorbitantly. This one is going to be a win-win film for all.”